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Privacy Policy

What is it

Here at Sew Essential we take your privacy seriously and are committed to safeguarding your privacy. This Privacy Policy lays out how we use and protect the information you share with us when you use our website. You can find our contact details here:

Post

Sew Essential Ltd
Unit 4 Marquis Court
Marquis Drive
Moira
Swadlincote
Derbyshire
DE12 6EJ

Telephone

01283 210422

Email

[email protected]

Sew Essential Ltd is registered with Companies House at Sew Essential Ltd Unit 4 Marquis Court, Marquis Drive Moira, Swadlincote, Derbyshire, DE12 6EJ in England. Company Number 03706096.

Under UK law we are legally obliged to comply with two major data privacy regulations that came into force on May 25, 2018:

  1. The EU General Data Protection Regulation (GDPR)
  2. The UK Data Protection Act (DPA) 2018
Section 1 – What information we collect, use, and why

When you place an order with us we collect data provided by you to allow us to process your order. This includes personal data such as name, email address, postal address etc. We do not keep payment information such as credit card details.


Our legal basis for processing this data is a contract. When you place an order with us we have a contract with you. We need to process your personal data to comply with our obligations under the contract and fulfil your order.


We share your personal data with a third party for the purposes of processing your order, including but not limited to, a courier company for delivery of an item, a supplier for a direct despatch of an item purchased or to register a warranty.


We share data with service providers that help us with insights and analytics that help us to improve our products and services. For example, we us Google Analytics to understand how visitors engage and interact with our website.


All of the third parties we use have privacy policies in place and will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.


If you inform us there are inaccuracies in the data we hold we will update the information accordingly. If a third party is involved in processing your order we will also inform them of the changes.

Section 2 – Email marketing

If you sign up for our email newsletter we will contact you with information including sales, promotions and new articles on our blog. We only email you with information we think will be useful or of interest to you.


Our email newsletter has always been and will always be on an opt in basis. In other words we will never automatically add you to our email mailing list, you must fill in your details and give consent for us contacting you in this way.


There is an option to unsubscribe from our newsletter in every newsletter email we send making it easy for you to remove yourself from our mailing list if you no longer want to receive it.


We will never share your personal information with third parties for marketing purposes.

Section 3 – Your rights in relation to your data
You have the following rights in relation to your data:
  • The right to be informed about the collection and use of your personal data.
  • The right to access your personal data.
  • The right to have inaccurate personal data rectified, or completed if incomplete, within one calendar month of your request to do so.
  • The right to be forgotten and have your personal data erased, within one calendar month of your request to do so. This applies if it is no longer necessary for us to hold you data to comply with our obligations under our contract with you or if there is a legal obligation for us to do it.
  • The right to restrict processing of your data.
  • The right to data portability. This allows you to obtain and reuse your personal data for your own purposes across different services.
  • The right to object to us processing your data for direct marketing purposes.
  • The right to withdraw consent at any time, where relevant. If you have signed up for our newsletter you have the right to opt out at any time and there is a link to unsubscribe at the bottom of every email we send you.
  • The right to lodge a complaint with the Information Commissioner’s Office if you think there is a problem with the way we are handling your data.
Section 4 - Cookies

Cookies are small text files stored by your browser. Our website uses cookies to distinguish you from other users of our site. This information helps us to provide you with a better experience and helps us to improve our site. By continuing to browse our website you agree to our use of cookies.


We use the following cookies:-


Strictly necessary cookies
These cookies are essential to the operation of our website. They allow you to log in to secure areas of the site, add items to your basket and make payments, for example.


Functionality cookies
These recognise you when you return to our website and allow us to personalise your experience.


Analytical/performance cookies
These help us to recognise and track the number of visitors to our site and how people use our site when visiting. We use this information to improve the way our website works.

Section 5 – Purchasing using finance

If you choose to make a purchase from us using a loan, we will share your information with lenders with whom we have a relationship. We will only do this with your consent. If you decide to proceed with a loan application, we will share your information with the relevant lender for the purpose of introducing you to their loan product(s). You should refer to the lender’s privacy notice for information on how they process your data.

Section 6 – How long we keep information

  1. Transaction data:

    • Data includes: Order details, purchase history, invoices.
    • Retention period: As long as the customer has an active account and / or as is required by law.
    • Reason: Tax and accounting compliance, dispute resolution, sales trend analysis, product recommendations.

  2. Customer data:

    • Data includes: Names, addresses, phone numbers, email addresses, interaction history.
    • Retention period: As long as the customer has an active account.
    • Reason: Customer service, personalised marketing, customer loyalty.

  3. Payment data:

    • Data includes: Credit card information, billing details.
    • Retention period: Retained for the duration necessary to process the transaction.
    • Reason: Payment processing, fraud prevention.

  4. Site browsing and usage data:

    • Data includes: IP addresses, cookies, browsing history, user preferences.
    • Retention period: 2 years.
    • Reason: User experience optimisation, targeted marketing, site usage analysis.

  5. Customer support data:

    • Data includes: Support emails, support tickets.
    • Retention period: 2 years.
    • Reason: Improvement of customer service, dispute resolution, internal training.

  6. Legal compliance data:

    • Data includes: Identity verification documents, user consents.
    • Retention period: 7 years.
    • Reason: Compliance with legal regulations and obligations.
Section 7 – How to complain

If you have any concerns about our use of your personal information, you can make a complaint to using the contact details listed above.

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

ICO website: www.ico.org.uk

Section 8 – Changes to this privacy policy

We reserve the right to make changes to this policy at any time so please refer to it frequently. Any changes or clarification will take effect immediately when the information is updated on the website.

Last updated: 21 October 2024