Pfaff
Whether you're brand new to embroidery or looking for the very latest in high-tech features, Pfaff embroidery machines offer something truly special. With their precision engineering, generous embroidery areas—even on entry-level models—and clever time-saving features, it’s easy to see why so many sewists fall in love with them.
From the budget-friendly Creative Expression 350 to the cutting-edge Creative Icon 2, Pfaff machines blend sewing and embroidery seamlessly. You’ll enjoy beautiful results and intuitive controls, no matter your experience level.
Why choose a Pfaff embroidery machine?
Let’s start with something Pfaff is famous for: the IDT™ (Integrated Dual Feed) system. It’s a built-in walking foot that works like magic—simply flip a lever to engage it. Unlike external walking feet on other machines, the IDT is built in to the machine and doesn’t have to be attached separately. Even better, it can be used in conjunction with certain speciality feet, allowing you to sew specialist techniques whilst benefiting from an even fabric feed. When used in embroidery mode the IDT helps to improve stitch quality and makes handling difficult fabrics easier thanks to more precise, even feeding of the fabric.
Looking for a machine with a large embroidery hoop? You’ll love that even Pfaff’s more affordable models offer impressive hoop sizes—often larger than those provided with other brands at the same price. That means fewer re-hoopings and more space for detailed designs, lettering, and borders.
The Pfaff Creative Expression 350 is ideal if you're just getting started or working with a tighter budget. It’s packed with features you’d expect to find on pricier machines: a large colour touchscreen, excellent maximum hoop size, and user-friendly controls. It’s a brilliant first embroidery machine—and a great all-rounder if you enjoy sewing too.


Want to take your creativity to the next level? The Pfaff Creative Icon 2 is one of the most advanced domestic embroidery machines available. It features:
- Speech recognition that connects to your smart devices
- Built-in projector to preview stitches or embroidery designs directly onto your fabric.
- A built-in camera to scan your hooped fabric for perfect design placement
- Specialist stitch techniques including ribbon, floating, and lace-edge stitches
- A maximum hoop size of 360mm x 350mm, giving you space to dream big
It’s ideal for passionate sewists who love pushing creative boundaries.


Supercharge your creativity with mySewnet™
Many Pfaff embroidery machines work hand-in-hand with mySewnet™, a cloud-based platform offering a treasure trove of embroidery designs, editing software, tutorials and more. Whether you're learning the ropes or experimenting with advanced techniques, mySewnet is like having a sewing mentor by your side.
Not sure which machine is right for you?
There’s a lot to consider—and that’s where we come in. We’ve tested and compared these machines ourselves, so we can help you find the perfect fit. Whether you want honest advice, side-by-side comparisons, or answers to specific questions, just get in touch. We’re real sewists, and we’re here to help.
Browse our full range of embroidery machines to explore other brands and models too.